Momager Debuts Course on Personal Branding

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  • Kris Jenner, prolific “momager,” just debuted a personal branding MasterClass.
  • In it, Jenner advises on creating a narrative, building a business, and launching your ventures.
  • Jenner also uses “KUWTK” and the Kardashian-Jenner brands as case studies.

Kris Jenner — the matriarch, manager, and business mastermind behind reality’s First Family, The Kardashians — just debuted a MasterClass on personal branding.

“On the Power of Personal Branding” is a behind-the-scenes peek into the Kardashian-Jenner playbook. Jenner discusses how to create and build a personal brand narrative, find your target audience, harness the power of social media, and monetize what you’ve built.

Of course, a crash-course on personal branding from Jenner wouldn’t be complete without a mention of “Keeping Up with the Kardasians.” She uses the family’s multiple brands as case studies on launching your own ventures. Aside from the expertise, the lessons are infused with Jenner’s characteristic “you’re doing amazing, sweetie” warmth.

“From multiple billion-dollar brands to more than 48 million followers, Kris is no doubt the mother of self-invention” David Rogier, the founder of MasterClass, said in a press release. “We’ve had a front-row seat to her family’s life on TV. Now, in her class, she’ll uncover the secrets to her and her family’s success.”

It’s worth noting that MasterClass doesn’t have single-class memberships — members pay $180 ($15/month) for access to the entire catalogue of classes. After personal branding, you can listen to Chris Voss teach you negotiation and Bob Iger’s insight on business strategy and leadership.

Whether you know Kris Jenner as the genius behind a show paying her family a nine-figure salary, the manager of four of the 10 most-followed people on Instagram, or just as the star of “the devil works hard but Kris Jenner works harder” memes, you have to admit: Kris Jenner has made herself into a household name, whether you like it or not.

Browse the course here and check out our guide to the best MasterClass courses.

How much does MasterClass cost?

MasterClass costs $180 for its annual subscription ($15 a month), which gives you unlimited access to all its classes until you cancel. 

How does MasterClass work? 

MasterClass classes are about 2-5 hours on average, with individual lessons ranging from 2-5 minutes. Classes include pre-recorded video lessons by your instructor, a class workbook, interactive assignments, and sometimes community activities. MasterClass may have opportunities for students to submit work to instructors for feedback, but that’s not the norm.