How Your Event Helps Build Your Brand : Events are a great way to create buzz about your products and services. This is a great reason to send out press releases, create more content, and even develop new products. It can inject motivation and energy into your business like no other.
Choose the Right Topic
Think about the various subjects and topics your audience is interested in and choose a topic from there. Of course, you want to base it on your distinctive products and services so you can market it at the event, but you want it to be general enough to attract more collaborators. The topics themselves need to add value without additional purchases by participants.
Invite Sponsors, Collaborators & Speakers
When you invite more people to help with the event, you create a situation where you cross-market with other business owners. Choose people who cater to your audience but are not direct competitors. However, don’t be afraid to invite people who are competing when you have a large audience.
Create Participant Guidelines & Rules
Before people agree to speak or participate in your event, set up guidelines for each type of attendee. This guide will help them market your event better, bringing in more attendees. Tell them how to market the event. Offer them branded marketing materials, swipeable and editable emails, blog posts and other content.
Build Your Email List Through Events
When someone registers for your event, they will be automatically added to the list. However, when they participate in the event, you need to have a way to group them into more specific lists. For example, if they buy something or use a special coupon or hashtag, you can tell them apart in your system.
Know What to Do as a Participant
Set goals for how many or who you most want to associate with the event. Make sure you develop a strategy for following up on people you meet at events that make you stand out. There are many advantages to just going to an event without hosting it.
Know What to Do as Collaborator, Sponsor or Speaker
If you find yourself involved as a participant in an event, you can use it to grow your business as well. Follow your host’s lead and focus on helping others while you also collect and act on leads.
Whether you want to use events as a branding mechanism or grow your business by getting more leads, events – whether you host or attend – are an effective way to grow your business by helping you establish relationships, be recognized, and build your email list stronger. . . and bigger.
Smart branding is probably the least expensive business growth tool you can create. Branding is important for small and large business owners.