Branding

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Branding

Branded Products – Items For Very Special People

There are times when your company will need more than just the customary promotional pens, mugs, or umbrellas for your advertising needs. There are really special occasions for this gift giving event such as the holiday season or one of the company’s highlight dates. When the time comes for the company to give out souvenir items for the bigwigs, valued clients, top suppliers, or possibly bigger clients, then the company should go for branded products. Giving out the usual promotional products may not elicit a likely response from these people. You are expected to give out more than the usual.

The Considerations

Depending on the kind of clientele you wish to capture and the appropriateness of the gift items, you will have to make an endless list of considerations and you will practically have a long list of choices of branded products. The budget should be the top concern, and then the appropriateness of the campaign and the taste of the recipient.

Personalized items would be ideal, especially for the lofty clients. For the smaller clientele, the company may opt for the traditional pens, notepads, umbrellas, pencil holders, shirts, mugs, and other similar items. But for corporate clients and partners, it isn’t right to align them with the small-time customers. It is a great opportunity to be able to harvest a real catch, and it pays to have good branded products to do the job for your company.

The Different Kinds

The company could go for branded products of imported chocolates. It is a rare possibility that anybody given a chocolate would not appreciate it, for it is odd to think that they do not like chocolates. It can be bought easily since they are easy to find and are readily available.

Wines and spirits are other branded items that

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Brand Creation and Development Criteria
Branding

Brand Creation and Development Criteria

Brand Creation and Development Criteria

1.0 What is a brand?

Brands can be defined in two ways. First, a brand can be an identity or sign that distinguishes one business from another (through a name or logo, for example). Second, the brand represents the way people think about your business. Brand building helps customers in making decisions, creating a perception of knowledge about what they will buy – before they buy it. Brands are based on three related criteria.

Belief in a business, product, or service does exactly what the customer already believed it would do. For example, a 24-hour convenience store brand could be based on a customer’s belief that the store will be open, any time of the day or night.

The customer’s emotional response to the purchase of a product or service. For example, a clothing retailer can create a brand based on making its customers feel good about what they are wearing, how they look, how well they feel about buying clothes from that store and what is said about them to their coworkers. March 2008)

A brand builds a unique personality for a business, and therefore attracts a defined type of customer. Most importantly, branding is based on consistently rewarding confidence and providing the desired emotional response.

For example, a household cleaning company can successfully build its brand if the customer’s house is always thoroughly cleaned, the owners are confident that they are using the best cleaning company and are happy to return to their freshly cleaned home. Your brand can cover your business as a whole or separate products and services. (Josephine Collins, (March 2008)

When starting your own business, one of your most important concerns is developing the face of your company to the world. This is your brand. This is the name … Read more

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Brand
Branding

How Your Event Helps Build Your Brand

How Your Event Helps Build Your Brand : Events are a great way to create buzz about your products and services. This is a great reason to send out press releases, create more content, and even develop new products. It can inject motivation and energy into your business like no other.

Choose the Right Topic

Think about the various subjects and topics your audience is interested in and choose a topic from there. Of course, you want to base it on your distinctive products and services so you can market it at the event, but you want it to be general enough to attract more collaborators. The topics themselves need to add value without additional purchases by participants.

Invite Sponsors, Collaborators & Speakers

When you invite more people to help with the event, you create a situation where you cross-market with other business owners. Choose people who cater to your audience but are not direct competitors. However, don’t be afraid to invite people who are competing when you have a large audience.

Create Participant Guidelines & Rules

Before people agree to speak or participate in your event, set up guidelines for each type of attendee. This guide will help them market your event better, bringing in more attendees. Tell them how to market the event. Offer them branded marketing materials, swipeable and editable emails, blog posts and other content.

Build Your Email List Through Events

When someone registers for your event, they will be automatically added to the list. However, when they participate in the event, you need to have a way to group them into more specific lists. For example, if they buy something or use a special coupon or hashtag, you can tell them apart in your system.

Know What to Do as a Participant

Set goals for … Read more

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