1.0 What is a brand?
Brands can be defined in two ways. First, a brand can be an identity or sign that distinguishes one business from another (through a name or logo, for example). Second, the brand represents the way people think about your business. Brand building helps customers in making decisions, creating a perception of knowledge about what they will buy – before they buy it. Brands are based on three related criteria.
Belief in a business, product, or service does exactly what the customer already believed it would do. For example, a 24-hour convenience store brand could be based on a customer’s belief that the store will be open, any time of the day or night.
The customer’s emotional response to the purchase of a product or service. For example, a clothing retailer can create a brand based on making its customers feel good about what they are wearing, how they look, how well they feel about buying clothes from that store and what is said about them to their coworkers. March 2008)
A brand builds a unique personality for a business, and therefore attracts a defined type of customer. Most importantly, branding is based on consistently rewarding confidence and providing the desired emotional response.
For example, a household cleaning company can successfully build its brand if the customer’s house is always thoroughly cleaned, the owners are confident that they are using the best cleaning company and are happy to return to their freshly cleaned home. Your brand can cover your business as a whole or separate products and services. (Josephine Collins, (March 2008)
When starting your own business, one of your most important concerns is developing the face of your company to the world. This is your brand. This is the name … Read moreRead More
Construction Industry Economic Situation : The construction industry is very important to the UK economy – and of course to the world economy. In the UK, it accounts for more than 10% of the country’s gross domestic product and employs around 2.5 million people. In the last three years, an additional £33 billion has been provided to the sector to improve public services. Included in this figure are large investments in transportation, health and housing.
As the industry is investment driven, it is subject to economic ups and downs; during the recession of the mid-1980s and early 1990s, there was a significant decline. However, in the late 1990s, there was a sharp shift in the opposite direction.
Our construction industry, by virtue of its geographical location, is not subject to the full influence of the proven cross-border competition on the European mainland. However, the construction industry around the world has been affected by the current economic climate and rising fuel prices.
For the beginning of 2008, the German construction industry showed a marked improvement, but this slowed down and declined at the end of the year, due to rising oil prices and slowing economic growth in many industrialized countries. In addition to economic factors, there are also ecological factors of tidal waves.
In America, the number of people who cite Global Warming as the most important environmental problem increased from 11% in 2003 to 35% in 2006. The construction industry is facing new challenges in replacing and renovating buildings with minimal environmental impact. At the same time, the costs of these precautions must be measured against the potential benefits.
However, despite the factors that seem to conspire against it, the industry moves at a very fast pace and is an ever-changing entity. While laws are constantly changing, new techniques, technologies … Read moreRead More
Beginner’s Guide to Computer Forensics
Computer forensics is the practice of collecting, analyzing and reporting digital information in a legally acceptable manner. It can be used in crime detection and prevention and in any dispute where evidence is stored digitally. Computer forensics has comparable examination stages to other forensic disciplines and faces similar problems.
About this guide
This guide discusses computer forensics from a neutral perspective. It is not associated with any particular law or intended to promote any particular company or product and is not written in the bias of law enforcement or commercial computer forensics. It is aimed at a non-technical audience and provides a high-level view of computer forensics.
This guide uses the term “computer”, but this concept applies to any device capable of storing digital information. If methodologies have been mentioned, they are only examples and do not constitute recommendations or suggestions. Copying and publishing all or part of this article is licensed solely under the terms of the Creative Commons – Attribution Non-Commercial 3.0 license.
Use of computer forensics
There are some areas of crime or dispute where computer forensics cannot be applied. Law enforcement agencies have been among the earliest and heaviest users of computer forensics and as a result are often at the forefront of developments in the field. Computers can become a ‘crime scene’, for example by means of hacking
 or denial of service attacks
 or they can store evidence in the form of emails, internet history, documents or other files relevant to crimes such as murder, kidnapping, fraud and drug trade. It is not only the content of emails, documents, and other files that may be of interest to investigators, but also the ‘meta-data’
 associated with those files. A computer forensic examination can reveal when a document … Read moreRead More
Software Patent Overview
The concept of “intellectual property” in India over the last few years has taken on some epic proportions for a number of reasons. One of the main reasons, due to the increasing awareness among India’s urban population, is the importance and, more importantly, the commercial benefits in protecting its intellectual property rights both inside and outside India.
And under the traditional principles of intellectual property protection, patent law is to promote scientific research, new technology and industrial progress. The basic principle of patent law is that a patent is granted only for an invention i.e. new and useful the invention must have both novelty and utility. The granting of patents thus becomes industrial property and is also called intellectual property. And computer software is a relatively new recipient of patent protection.
The term “Patent” comes from the term “Patent Letter”. This expression ‘Patent Letter’ means an open letter and is an instrument under the Great Seal of the King of England which is addressed by the Crown to all common people whereby the Crown grants certain rights and privileges to one or more individuals in the kingdom. .
At the end of the 19th century new discoveries in the field of art, processes, methods or methods of manufacture, machines and other substances produced by manufacturers increased and inventors became very interested so that the discoveries made by them should not be violated by others. by copying them or by adopting the methods used by them. To save the interests of the inventors, the British rulers at that time enacted the Patents and Designs Act of India, 1911.
With regard to invention patents related to software, it is currently one of the most heated areas of debate. Software has become patentable in recent years in most jurisdictions … Read moreRead More