All the efforts invested to develop an online presence are worthless until your website generates high returns. For this, your website must be modified according to the search engines standards. Success of the online business depends upon the traffic your website receives and the ranking of your website on the major search engines. Traffic refers to the number of visitors landing on your site and ranking refers to Google’s way of analyzing your website. Google follows a system of PageRank (PR), where your site is marked out of 10. A site with a 10 PR is considered the best. The search engines rank the websites according to the traffic they receive, the content quality of the website and how best they fit with the search engine specifications.
Search engine optimization (SEO) is the answer for increasing both traffic and rankings of your website. There are many SEO firms present in the market offering complete solutions for internet marketing. SEO includes various tools for marketing your business online. One of the major block of search engine optimization is article submission. This includes writing content related to your industry and submitting it in different article directories with a primary objective of increasing website traffic. The article directories may be paid or free. You can go with the later option for cost effective solutions.
Different article submission software solutions are also available in the market, which provide fast submission. However, manual submission is recommended to reduce the errors. The professional SEO firms always use manual submission method and the experts employed in these firms hold a grip on completing the task without any error. Manual submission is also a good practice for the SEO executives as they get thorough knowledge about all the rules of article submission.
You can choose to write articles for your business promotion yourself or may leave the responsibility on the company that you are hiring. Always remember to write an article on general topics related to your industry and not on a specific product that you are dealing in. For instance, you are a travel agent and want to promote your discount offer, then do not write directly about it. Instead, you can focus on the benefits of travel packages or different types of travel packages. Direct promotion, through an article, is not considered by the search engines.
The firms offer different SEO packages designed according to the requirements of all sizes of business organizations. The monthly package includes keyword research, website analysis, competition analysis, Directory submission, social bookmarking, article submission and other SEO techniques.
Thus, along with article submission, you will also get the benefit of other SEO techniques with a customized package.